Strategic Branding & Web for Digital Impact

Industry

Construction

Country

UAE

Services

STORY

ASGC Constructions, a prominent player in the UAE’s construction industry, has a reputation for delivering large-scale projects with precision and excellence. To further strengthen their digital presence and maintain their competitive edge. ASGC partnered with Global Surf to manage their branding, website, SEO, and social media.

The goal was to boost their online visibility, improve website performance, and streamline their digital strategy to reflect their growing stature in the industry.

Visit live website

28.1%

Increase in Page View

31.26%

Decrease in Bounce Rate

26.85%

Increase in Session Growth

Goals

ASGC Constructions sought to enhance their online presence through a series of targeted initiatives. Key goals included increasing user engagement on their website, driving more organic traffic, and improving conversion rates. The company also aimed to strengthen its social media presence to engage with a broader audience and showcase its project portfolio. Updating branding materials to reflect their modern and dynamic approach to construction was another focus.

Objectives

To address goals, Global Surf conducted an in-depth analysis of current market trends in the construction industry and implemented the most suitable design that aligns with Innovo's brand identity. Additionally, we implemented structural changes, optimized the code, and compressed media files to enhance site efficiency, and we also uplifted the brand image by incorporating high-quality branding materials, ensuring a consistent and professional appearance across all touchpoints.

Challenge

ASGC’s existing website required significant updates in terms of design and functionality. Ensuring compatibility across devices and improving site speed were critical to enhancing user experience. Additionally, the challenge of reducing bounce rates and improving the retention of new users demanded a focused SEO and content strategy. Managing the social media channels required careful planning to build engagement and promote the company’s brand while differentiating ASGC from its competitors.

Solutions

Redesigned the website to improve user flow and enhance site speed.
Implemented SEO optimization techniques to boost organic traffic.
Revamped the social media strategy to increase engagement and brand visibility across platforms.
Updated branding materials to reflect ASGC’s commitment to innovation and excellence.

Result

Achieved a 26.85% increase in sessions and a 28.1% rise in page views.
Reduced the bounce rate by 31.26%.
Improved overall brand consistency across all digital platforms.
Strengthened social media presence, leading to higher engagement and wider reach across platforms.

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