STORY
ASGC Group is a Dubai based construction company founded in 1989, with more than 12,000 employees and over 300 completed projects across hospitality, residential, commercial, healthcare, transport, and infrastructure.
Visit live website
26.85%
Increase in Session Growth
28.1%
Increase in Page View
31.26%
Decrease in Bounce Rate
Goals
ASGC Constructions sought to enhance their online presence through a series of targeted initiatives. Key goals included increasing user engagement on their website, driving more organic traffic, and improving conversion rates. The company also aimed to strengthen its social media presence to engage with a broader audience and showcase its project portfolio. Updating branding materials to reflect their modern and dynamic approach to construction was another focus.
Objectives
To address goals, Global Surf conducted an in-depth analysis of current market trends in the construction industry and implemented the most suitable design that aligns with Innovo's brand identity. Additionally, we implemented structural changes, optimized the code, and compressed media files to enhance site efficiency, and we also uplifted the brand image by incorporating high-quality branding materials, ensuring a consistent and professional appearance across all touchpoints.
Challenge
ASGC’s existing website required significant updates in terms of design and functionality. Ensuring compatibility across devices and improving site speed were critical to enhancing user experience. Additionally, the challenge of reducing bounce rates and improving the retention of new users demanded a focused SEO and content strategy. Managing the social media channels required careful planning to build engagement and promote the company’s brand while differentiating ASGC from its competitors.
Solutions
- Redesigned the website to improve user flow and enhance site speed.
- Implemented SEO optimization techniques to boost organic traffic.
- Revamped the social media strategy to increase engagement and brand visibility across platforms.
- Updated branding materials to reflect ASGC’s commitment to innovation and excellence.
Result
- Achieved a 26.85% increase in sessions and a 28.1% rise in page views.
- Reduced the bounce rate by 31.26%.
- Improved overall brand consistency across all digital platforms.
- Strengthened social media presence, leading to higher engagement and wider reach across platforms.
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