STORY
Bafco, a top office furniture provider in the UAE, offers ergonomic furniture solutions to businesses of all sizes. As their product range grew and competition increased, Bafco saw the need to strengthen their digital marketing.
They teamed up with Global Surf to improve performance marketing and boost engagement with both new and returning customers.Together,we developed a strategy that highlighted Bafco's focus on innovation and customer satisfaction, ensuring a smooth link between online visibility and in-store experiences.
Visit live website
The primary goal of Bafco's partnership with Global Surf was to enhance their digital presence and increase engagement through targeted performance marketing campaigns. This included improving the overall engagement rate, driving more qualified traffic to the website, and increasing conversions through better-targeted ads.
To achieve these goals, Global Surf analyzed Bafco’s existing marketing efforts and identified key areas for improvement. We used retargeting strategies to ensure returning users remained engaged with the brand while introducing new user acquisition strategies through search engine marketing and social media ads.
Bafco's challenge was to stand out in a competitive market while keeping up with the evolving expectations of their target audience. The company also needed to balance its online campaigns with physical store promotions. The digital marketing landscape in the UAE presented additional complexities, such as the need to cater to a diverse audience, manage high ad costs, and ensure consistent brand messaging across all channels.
Every great brand has a story. See how we’ve turned challenges into triumphs for our clients. Your brand could be next.
