STORY
Bukhatir Group, a leading UAE-based conglomerate, recognized the need to modernize their digital presence. As a diversified organization interested in various sectors, their outdated website no longer served as an effective communication platform. It lacked the functionality, speed, and user experience necessary to reflect Bukhatir Group’s evolving brand and business operations.
To address these issues, Bukhatir Group partnered with Global Surf to revamp their website, aiming to improve overall performance, user engagement, and better align the platform with their broad portfolio.
Visit live website
28.38%
Decrease in Bounce Rate
2X
Increase in page
2.3X
Increase in session duration
The primary goal for Bukhatir Group was to create a modern, responsive website that could effectively showcase the diverse sectors they operate in. They sought to improve session duration and page views while reducing bounce rates. Bukhatir Group also prioritized improving content organization and site navigation to make information more accessible.
To meet Bukhatir Group’s goals, Global Surf began with an in-depth audit of the website, analyzing its performance. The objectives included restructuring the site for better content flow, optimizing the code to speed up load times, and enhancing mobile responsiveness. Additionally, efforts were also made to lower the bounce rate and extend session durations.
Migrating the complex website to a new platform while preserving functionality and existing organic traffic was a hurdle. Ensuring seamless performance across different devices, especially mobile, was also crucial. Furthermore, creating a unified structure that effectively represented Bukhatir Group's diverse business sectors was another obstacle to overcome.
Every great brand has a story. See how we’ve turned challenges into triumphs for our clients. Your brand could be next.
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